“Mark Zoradi and the team at Cinemark have been outstanding partners, and Peter Levinsohn has done a remarkable job on the studio’s behalf in making deals that give us the confidence to release our movies in the marketplace, keep the content pipeline moving, and provide consumers with the optionality that they are looking for.” “Universal’s century-long partnership with exhibition is rooted in the theatrical experience,” said Universal Filmed Entertainment Group chairman Donna Langley. RELATED: Popcorn farmers are sitting on mountains of unsold popcorn, in part due to closed movie theaters Meanwhile, Universal said they are “more committed than ever for audiences to experience our movies on the big screen.” “We believe a more dynamic theatrical window, whereby movie theaters continue to provide an event-sized launching platform for films that maximize box office and bolsters the success of subsequent distribution channels, is in the shared best interests of studios, exhibitors and, most importantly, moviegoers.” “We are extremely pleased to further enhance our strong partnership with Universal as we evolve the exclusive theatrical window,” Cinemark CEO Mark Zoradi said in a statement. The deal provides the Comcast-owned movie studio an opportunity to mitigate any losses should a title underperform and blockbuster titles will likely still have ample time at the theaters so as not to eat into ticket sales with a shorter theater window. Patrons wait for the start of a movie at Cinemark's Century 16 at the South Point Hotel & Casino on Aug.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |